The latest news from ID Comms together with regular media industry insights and updates.

Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

Read More
Mar 7, 2017 6:58:34 PM


For the second time in a month P&G’s marketing chief Marc Pritchard has called on fellow advertisers to take action. And this time he’s told them how to do it and avoid the “head fakes” as Tom Denford explains.

Read More
Mar 2, 2017 8:00:00 AM

Change Metrics To Change Media

If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success. 

Read More
Feb 28, 2017 6:19:41 AM

Advertisers are failing to lead on media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms.

Read More
Feb 23, 2017 9:35:22 PM


A glance at the agenda for the 2017 #ANAMedia Conference reveals its 'All Killer, No Filler', says Tom Denford, as he packs his bags for Orlando.

Read More
Feb 8, 2017 6:49:53 PM

P&G rewrites the rules of digital marketing

The world’s biggest advertiser is seeking to trigger massive change in the digital buying landscape. Hurrah says Tom Denford at ID Comms.

Read More
Feb 6, 2017 4:07:58 PM

Wayne Blodwell: Progress on programmatic

Marketers are starting to get the framework for effective programmatic right but there is still some way to go says Wayne Blodwell.

Read More
Feb 2, 2017 7:58:00 AM

Will agencies save media planning from oblivion?

Media agencies will need to meet the demands of clients for greater transparency if they want to have a proper conversation about remuneration says Tom Denford.

Read More
Jan 27, 2017 1:24:50 PM

Making media more accountable

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness.

Read More
Jan 27, 2017 8:00:00 AM

Delivering Media Change In 2017

Media will not want to repeat 2016, a year when its reputation was dragged through the mud. And the truth is that it won’t have to, as long as advertisers take key steps to revive the media brand across their organizations. 

Read More

Popular Articles