The latest news from ID Comms together with regular media industry insights and updates.

Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

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Mar 7, 2017 6:58:34 PM

THE WEEK THAT CHANGED MEDIA FOREVER

For the second time in a month P&G’s marketing chief Marc Pritchard has called on fellow advertisers to take action. And this time he’s told them how to do it and avoid the “head fakes” as Tom Denford explains.

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Mar 2, 2017 8:00:00 AM

Change Metrics To Change Media

If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success. 

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Feb 28, 2017 6:19:41 AM

Advertisers are failing to lead on media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms.

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Feb 23, 2017 9:35:22 PM

WHY THE ANA MEDIA CONFERENCE IN 2017 WILL BE BIGGER THAN EVER

A glance at the agenda for the 2017 #ANAMedia Conference reveals its 'All Killer, No Filler', says Tom Denford, as he packs his bags for Orlando.

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Feb 8, 2017 6:49:53 PM

P&G rewrites the rules of digital marketing

The world’s biggest advertiser is seeking to trigger massive change in the digital buying landscape. Hurrah says Tom Denford at ID Comms.

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Feb 6, 2017 4:07:58 PM

Wayne Blodwell: Progress on programmatic

Marketers are starting to get the framework for effective programmatic right but there is still some way to go says Wayne Blodwell.

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Feb 2, 2017 7:58:00 AM

Will agencies save media planning from oblivion?

Media agencies will need to meet the demands of clients for greater transparency if they want to have a proper conversation about remuneration says Tom Denford.

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Jan 27, 2017 1:24:50 PM

Making media more accountable

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness.

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Jan 27, 2017 8:00:00 AM

Delivering Media Change In 2017

Media will not want to repeat 2016, a year when its reputation was dragged through the mud. And the truth is that it won’t have to, as long as advertisers take key steps to revive the media brand across their organizations. 

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