The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.
For the second time in a month P&G’s marketing chief Marc Pritchard has called on fellow advertisers to take action. And this time he’s told them how to do it and avoid the “head fakes” as Tom Denford explains.
If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success.
Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms.
A glance at the agenda for the 2017 #ANAMedia Conference reveals its 'All Killer, No Filler', says Tom Denford, as he packs his bags for Orlando.
The world’s biggest advertiser is seeking to trigger massive change in the digital buying landscape. Hurrah says Tom Denford at ID Comms.
Marketers are starting to get the framework for effective programmatic right but there is still some way to go says Wayne Blodwell.
Media agencies will need to meet the demands of clients for greater transparency if they want to have a proper conversation about remuneration says Tom Denford.
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness.