The latest news from ID Comms together with regular media industry insights and updates.

Apr 21, 2017 10:44:15 AM

David Indo on media pitches, e-auctions and more

In the past two years, major brands, including P&G, Unilever, Coca-Cola, GSK, Johnson & Johnson, Sony, Volkswagen and McDonald’s, have gone into review with more than $30 billion in media billings, giving rise to the term ‘Mediapalooza’.  

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Apr 5, 2017 10:00:22 AM

The truth about TAG

P&G’s Marc Pritchard recommends that advertisers demand all media vendors to be TAG certified. Jim Lawenda reports from ID Comms New York on what that means and how it will reduce ad-fraud.

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Apr 3, 2017 10:05:16 AM

We Don't Need Brand Safety, We Need Brand Care

Right now, many marketers may be asking themselves – and their agencies – why their brand messages appear next to offensive content. The answer is pretty simple. Because your company and its partner arrangements are set up to allow it and perhaps even encourage it to happen.

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Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

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Mar 7, 2017 6:58:34 PM


For the second time in a month P&G’s marketing chief Marc Pritchard has called on fellow advertisers to take action. And this time he’s told them how to do it and avoid the “head fakes” as Tom Denford explains.

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Mar 2, 2017 8:00:00 AM

Change Metrics To Change Media

If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success. 

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Feb 28, 2017 6:19:41 AM

Advertisers are failing to lead on media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms.

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Feb 23, 2017 9:35:22 PM


A glance at the agenda for the 2017 #ANAMedia Conference reveals its 'All Killer, No Filler', says Tom Denford, as he packs his bags for Orlando.

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Feb 8, 2017 6:49:53 PM

P&G rewrites the rules of digital marketing

The world’s biggest advertiser is seeking to trigger massive change in the digital buying landscape. Hurrah says Tom Denford at ID Comms.

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Feb 6, 2017 4:07:58 PM

Wayne Blodwell: Progress on programmatic

Marketers are starting to get the framework for effective programmatic right but there is still some way to go says Wayne Blodwell.

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