The latest news from ID Comms together with regular media industry insights and updates.

Mar 12, 2018 6:08:58 PM

How to write an ACTION PLAN for media in 2018

 As more advertisers announce they are "taking back control" of media decision making, we created a video series to help you define your own action plan in this year of change.

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Mar 12, 2018 4:25:41 PM

Advertisers need to get hands-on with media

Advertisers are having to rethink the way they invest in paid media and take greater responsibility for their investments rather than outsourcing the task to agencies, an industry figure has argued.

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Jan 4, 2018 10:53:38 AM

The Top 10 in 2017: Review of the Year

On this episode of #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs to those people, channels and themes that made an impact.

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Dec 18, 2017 10:28:20 AM

The Evolution of Media Transparency Issues

While "transparency" remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.

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Dec 5, 2017 2:58:16 PM

How to select and brief a media consultant?

Using an experienced independent media consultant to support for your media management processes will pay dividends for companies whatever their size. 

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Dec 4, 2017 1:57:34 PM

what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018.

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Nov 29, 2017 1:00:00 PM

How Media Mess Ruined Advertising

"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this episode of #MediaSnack.

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Nov 20, 2017 1:00:00 PM

Facebook has peaked

On this episode of #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth.

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Nov 20, 2017 12:54:46 PM

Advertisers admit “ineffective use” of media technology

Research finds lack of knowledge leaves advertisers beholden to agency solutions.

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Nov 1, 2017 3:29:19 PM

The Value of Using a Media Pitch Consultant

'Surely we can run this media agency pitch on our own, how hard can it be?'' and ''precisely what value does a pitch consultant really add to the pitch process?''

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