The latest news from ID Comms together with regular media industry insights and updates.

Sep 21, 2018 4:11:42 PM

Don’t pitch without good reason

Every year lots of companies will call a media pitch and many of them could be doing it for the wrong reasons. This year there have been billions of dollars in global pitches.

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Sep 18, 2018 10:09:45 AM

Trust between advertisers and agencies has declined in the last two years

Trust levels between the advertisers and their media agency partners have fallen even lower in the last two years, according to new research from management consultancy ID Comms.

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Sep 14, 2018 11:49:00 AM

Resign Ford to reset WPP

It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on earth the world’s biggest holding company would want to say goodbye to its biggest client but there are good reasons for it to do so.

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Aug 20, 2018 11:02:00 AM


The North America review kicked off in April.

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Aug 13, 2018 3:17:00 PM

Survey: “US Media Pitch Process”

4A’s is partnering with the management consultancy ID Comms on research to shed light on agency perceptions of media pitches. The purpose of the research is to help clients understand how to ensure their pitches are engaging, focused and have priority status.

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Aug 10, 2018 10:56:00 AM

Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM


Publicis, Omnicom lose business in review.

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Jul 24, 2018 4:57:18 PM

Taking back control

Contract negotiations between advertisers and their media agency partners have become increasingly civilised and constructive. It’s a welcome change but clients still need to remain vigilant.

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Jul 13, 2018 11:49:46 AM

ID Comms expands US operations

ID Comms is delighted to announce the expansion of its US operations and begins hiring top talent in New York to service the increasing demand from North American advertisers for its media advisory services.

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Jul 3, 2018 1:22:19 PM

Chart topping charter

The new WFA Global Media Charter is good news for the industry and not just for its detail list of actions and obligations.

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Jun 22, 2018 5:11:58 PM

Sharing the blame

Advertisers are increasingly self-critical when it comes to getting their agency roster and media right. That’s a big change says Tom Denford.

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