The latest news from ID Comms together with regular media industry insights and updates.

Jun 27, 2017 3:06:15 PM

Advertisers have GAPS in media knowledge

 

On this week's #MediaSnack we are talking about training, knowledge and skills in media.

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Jun 20, 2017 8:00:00 AM

Media STRATEGY is more important than BUYING

On this week's #MediaSnack we consider how strategy is more important these days than media buying in determining success and giving a competitive advantage to marketers. As we continue our theme of looking at the key areas of change a year after the ANA's Media Transparency Report,...

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Jun 16, 2017 11:40:02 AM

The 7 'T's of change shaking up media

 

It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.

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Jun 14, 2017 9:57:18 AM

Advertisers and agencies battling over fair terms of trade

Media agencies argue that current terms of trade, including fees and payment terms, are unfair but procurement executives believe they are positive.

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Jun 9, 2017 2:46:00 PM

ONE Year Later: The ANA Media Report

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.

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Jun 9, 2017 11:44:00 AM

Why MERGE agencies Maxus and MEC?

On this episode of #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition...

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May 30, 2017 11:15:00 AM

The Decline of AGENCY Incentives

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings.

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May 19, 2017 4:11:00 PM

Lonely Battle To Improve The Media Ecosystem

P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling. 

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May 19, 2017 10:10:09 AM

The ‘Rush’ of Advertising Finance

A look ahead to the ANA’s annual gathering of marketing procurement leaders at the Advertising Financial Management conference in San Diego. 

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May 15, 2017 12:17:09 PM

P&G’s Media Man and his action plan

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.

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