On this episode of #MediaSnack we look at the strange continuing case of Facebook's measurement mess ups.
In this episode of #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers.
On this episode of #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications.
In this episode of #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business.
Launching a media agency pitch is a big undertaking. It is disruptive, distracting and carries risks of quickly demotivating your incumbent agency if not managed carefully, which can quickly affect business performance.
In this episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.
In this episode of #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer.
Media agencies are right to worry about consulting firms eating their lunch and they are already starting to select what's on the menu.
In this episode of #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about.