The latest news from ID Comms together with regular media industry insights and updates.

Jan 17, 2018 5:40:00 AM

Do Advertisers still treat media as a commodity?

What will be the most important indicator of success in media trading for advertisers in 2018?

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Jan 4, 2018 10:53:38 AM

The Top 10 in 2017: Review of the Year

On this episode of #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs to those people, channels and themes that made an impact.

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Dec 18, 2017 10:28:20 AM

The Evolution of Media Transparency Issues

While "transparency" remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.

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Dec 5, 2017 2:58:16 PM

How to select and brief a media consultant?

Using an experienced independent media consultant to support for your media management processes will pay dividends for companies whatever their size. 

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Dec 4, 2017 1:57:34 PM

what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018.

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Nov 29, 2017 1:00:00 PM

How Media Mess Ruined Advertising

"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this episode of #MediaSnack.

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Nov 20, 2017 1:00:00 PM

Facebook has peaked

On this episode of #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth.

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Nov 20, 2017 12:54:46 PM

Advertisers admit “ineffective use” of media technology

Research finds lack of knowledge leaves advertisers beholden to agency solutions.

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Nov 1, 2017 3:29:19 PM

The Value of Using a Media Pitch Consultant

'Surely we can run this media agency pitch on our own, how hard can it be?'' and ''precisely what value does a pitch consultant really add to the pitch process?''

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Oct 27, 2017 9:41:51 AM

Can Amazon Deliver An Ad Business?

Amazon, the company that started out selling books and is now an entire mall, could soon be a major player in digital advertising. 

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