On this week's #MediaSnack we are talking about training, knowledge and skills in media.

On this week's #MediaSnack we consider how strategy is more important these days than media buying in determining success and giving a competitive advantage to marketers. As we continue our theme of looking at the key areas of change a year after the ANA's Media Transparency Report,...

It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.

Media agencies argue that current terms of trade, including fees and payment terms, are unfair but procurement executives believe they are positive.

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.

On this episode of #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition...

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings.

P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling. 

A look ahead to the ANA’s annual gathering of marketing procurement leaders at the Advertising Financial Management conference in San Diego. 

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.