As more advertisers announce they are "taking back control" of media decision making, we created a video series to help you define your own action plan in this year of change.
Advertisers are having to rethink the way they invest in paid media and take greater responsibility for their investments rather than outsourcing the task to agencies, an industry figure has argued.
On this episode of #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs to those people, channels and themes that made an impact.
While "transparency" remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.
Using an experienced independent media consultant to support for your media management processes will pay dividends for companies whatever their size.
On this #MediaSnack special Tom and David celebrate the 100th episode by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018.
"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this episode of #MediaSnack.
On this episode of #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth.
Research finds lack of knowledge leaves advertisers beholden to agency solutions.