Every year lots of companies will call a media pitch and many of them could be doing it for the wrong reasons. This year there have been billions of dollars in global pitches.
Trust levels between the advertisers and their media agency partners have fallen even lower in the last two years, according to new research from management consultancy ID Comms.
It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on earth the world’s biggest holding company would want to say goodbye to its biggest client but there are good reasons for it to do so.
The North America review kicked off in April.
4A’s is partnering with the management consultancy ID Comms on research to shed light on agency perceptions of media pitches. The purpose of the research is to help clients understand how to ensure their pitches are engaging, focused and have priority status.
Publicis, Omnicom lose business in review.
Contract negotiations between advertisers and their media agency partners have become increasingly civilised and constructive. It’s a welcome change but clients still need to remain vigilant.
ID Comms is delighted to announce the expansion of its US operations and begins hiring top talent in New York to service the increasing demand from North American advertisers for its media advisory services.
The new WFA Global Media Charter is good news for the industry and not just for its detail list of actions and obligations.