A look ahead to the ANA’s annual gathering of marketing procurement leaders at the Advertising Financial Management conference in San Diego.
P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.
Join global marketing and procurement leaders for the next ID Comms 7Ts survey.
In the past two years, major brands, including P&G, Unilever, Coca-Cola, GSK, Johnson & Johnson, Sony, Volkswagen and McDonald’s, have gone into review with more than $30 billion in media billings, giving rise to the term ‘Mediapalooza’.
What DOES it take to write the perfect media brief?
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers understand that programmatic is a marketing technique not a technology.
P&G’s Marc Pritchard recommends that advertisers demand all media vendors to be TAG certified. Jim Lawenda reports from ID Comms New York on what that means and how it will reduce ad-fraud.
Right now, many marketers may be asking themselves – and their agencies – why their brand messages appear next to offensive content. The answer is pretty simple. Because your company and its partner arrangements are set up to allow it and perhaps even encourage it to happen.
Not everyone has billions of ad dollars with which to drive change across the digital landscape but all brands can embark on the same journey as P&G.
The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.