The latest news from ID Comms together with regular media industry insights and updates.

May 19, 2017 9:10:09 AM

The ‘Rush’ of Advertising Finance

A look ahead to the ANA’s annual gathering of marketing procurement leaders at the Advertising Financial Management conference in San Diego. 

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May 15, 2017 11:17:09 AM

P&G’s Media Man and his action plan

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.

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May 2, 2017 3:34:10 PM


Join global marketing and procurement leaders for the next ID Comms 7Ts survey.

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Apr 21, 2017 10:44:15 AM

David Indo on media pitches, e-auctions and more

In the past two years, major brands, including P&G, Unilever, Coca-Cola, GSK, Johnson & Johnson, Sony, Volkswagen and McDonald’s, have gone into review with more than $30 billion in media billings, giving rise to the term ‘Mediapalooza’.  

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Apr 20, 2017 8:00:00 AM

How to write the PERFECT media brief

What DOES it take to write the perfect media brief?

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Apr 14, 2017 7:00:00 AM

The NEXT step for Programmatic

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers understand that programmatic is a marketing technique not a technology.

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Apr 5, 2017 10:00:22 AM

The truth about TAG

P&G’s Marc Pritchard recommends that advertisers demand all media vendors to be TAG certified. Jim Lawenda reports from ID Comms New York on what that means and how it will reduce ad-fraud.

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Apr 3, 2017 10:05:16 AM

We Don't Need Brand Safety, We Need Brand Care

Right now, many marketers may be asking themselves – and their agencies – why their brand messages appear next to offensive content. The answer is pretty simple. Because your company and its partner arrangements are set up to allow it and perhaps even encourage it to happen.

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Mar 27, 2017 8:08:00 AM

How to be as smart as P&G

Not everyone has billions of ad dollars with which to drive change across the digital landscape but all brands can embark on the same journey as P&G.

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Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

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