The latest news from ID Comms together with regular media industry insights and updates.

ID Comms is delighted to announce the expansion of its US operations and begins hiring top talent in New York to service the increasing demand from North American advertisers for its media advisory services.

The new WFA Global Media Charter is good news for the industry and not just for its detail list of actions and obligations.

Advertisers are increasingly self-critical when it comes to getting their agency roster and media right. That’s a big change says Tom Denford.

Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to succeed and how agencies should respond.

Launching a media agency pitch is a big undertaking. It is disruptive, distracting and carries risks of quickly demotivating your incumbent agency if not managed carefully, which can quickly affect business performance. 

Watch global media leaders share how they are gaining advantage from innovating operating models and focusing on building talent and capabilities on the stage of Global Festival of Media.

Speed we are often told is the hallmark of our current age. And it seems no one has learnt that lesson faster than seventy-something Sir Martin Sorrell.

Using an experienced independent media consultant to support for your media management processes will pay dividends for companies whatever their size. 

What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest holding company.

Agencies have lost sight of what advertisers want and it’s likely to take half a decade to recover their leadership position.