The latest news from ID Comms together with regular media industry insights and updates.

Sep 20, 2017 2:24:52 PM

Facebook v The Census - Who got it wrong?

On this episode of #MediaSnack we look at the strange continuing case of Facebook's measurement mess ups.

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Sep 13, 2017 11:32:40 AM

Tech companies are so BAD at pitching. Why?

In this episode of #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. 

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Sep 11, 2017 10:00:00 AM

WPP Q2 results are the new normal.

On this episode of #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications.

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Aug 17, 2017 9:30:08 AM

Behind the curtain of pitching

In this episode of #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business. 

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Aug 1, 2017 3:26:00 PM


Launching a media agency pitch is a big undertaking. It is disruptive, distracting and carries risks of quickly demotivating your incumbent agency if not managed carefully, which can quickly affect business performance. 

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Jul 28, 2017 2:51:00 PM

What ARE members of ANA doing??

In this episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.

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Jul 21, 2017 3:19:00 PM

WHY do CMOs never last?

In this episode of #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer.

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Jul 11, 2017 3:11:32 PM

Consulting firms are already putting media agencies on a diet

Media agencies are right to worry about consulting firms eating their lunch and they are already starting to select what's on the menu.

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Jul 7, 2017 2:15:00 PM

Are awards a waste of time and money?

 In this episode of #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about.

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Jul 4, 2017 8:00:00 AM

The media pitch that never was

On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen.

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