The latest news from ID Comms together with regular media industry insights and updates.

Jul 24, 2018 4:57:18 PM

Taking back control

Contract negotiations between advertisers and their media agency partners have become increasingly civilised and constructive. It’s a welcome change but clients still need to remain vigilant.

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Jul 13, 2018 11:49:46 AM

ID Comms expands US operations

ID Comms is delighted to announce the expansion of its US operations and begins hiring top talent in New York to service the increasing demand from North American advertisers for its media advisory services.

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Jul 3, 2018 1:22:19 PM

Chart topping charter

The new WFA Global Media Charter is good news for the industry and not just for its detail list of actions and obligations.

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Jun 22, 2018 5:11:58 PM

Sharing the blame

Advertisers are increasingly self-critical when it comes to getting their agency roster and media right. That’s a big change says Tom Denford.

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Jun 20, 2018 3:48:31 PM

A look to the future

Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to succeed and how agencies should respond.

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Jun 20, 2018 3:26:00 PM


Launching a media agency pitch is a big undertaking. It is disruptive, distracting and carries risks of quickly demotivating your incumbent agency if not managed carefully, which can quickly affect business performance. 

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Jun 11, 2018 9:47:17 AM

Taking Charge. Driving Change

Watch global media leaders share how they are gaining advantage from innovating operating models and focusing on building talent and capabilities on the stage of Global Festival of Media.

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Jun 8, 2018 2:15:00 PM

Sorrell’s back

Speed we are often told is the hallmark of our current age. And it seems no one has learnt that lesson faster than seventy-something Sir Martin Sorrell.

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Jun 1, 2018 3:58:00 PM

How to select and brief a media consultant?

Using an experienced independent media consultant to support for your media management processes will pay dividends for companies whatever their size. 

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May 21, 2018 3:28:00 PM

The new WPP playbook


What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest holding company.

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