The latest news from ID Comms together with regular media industry insights and updates.

Nov 20, 2017 12:54:46 PM

Advertisers admit “ineffective use” of media technology

Research finds lack of knowledge leaves advertisers beholden to agency solutions.

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Nov 1, 2017 3:29:19 PM

The Value of Using a Media Pitch Consultant

'Surely we can run this media agency pitch on our own, how hard can it be?'' and ''precisely what value does a pitch consultant really add to the pitch process?''

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Oct 27, 2017 9:41:51 AM

Can Amazon Deliver An Ad Business?

Amazon, the company that started out selling books and is now an entire mall, could soon be a major player in digital advertising. 

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Oct 27, 2017 9:39:32 AM

The perfect media agency pitch for 2018

Today’s most effective media agency pitches are driven by five common desires. And here is what advertisers increasingly demand from their media agency.

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Oct 20, 2017 1:00:00 PM

Accenture buying Publicis Groupe

On this week's episode of #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms.

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Oct 20, 2017 5:52:00 AM

Who wants to be a Media CEO?

On this episode of #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions.

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Oct 6, 2017 4:46:00 PM

AD FRAUD - What to do about it.

On this episode of #MediaSnack we stare into the gigantic dark abyss that is ad fraud.

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Oct 3, 2017 1:55:00 PM

Amazon WILL break the Duopoly. At ALL costs.

This week we look at the giant opportunity ahead of Amazon to bust open the much-feared 'duopoly' of Google and Facebook.

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Sep 20, 2017 2:24:52 PM

Facebook v The Census - Who got it wrong?

On this episode of #MediaSnack we look at the strange continuing case of Facebook's measurement mess ups.

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Sep 13, 2017 11:32:40 AM

Tech companies are so BAD at pitching. Why?

In this episode of #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. 

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