Research finds lack of knowledge leaves advertisers beholden to agency solutions.
'Surely we can run this media agency pitch on our own, how hard can it be?'' and ''precisely what value does a pitch consultant really add to the pitch process?''
Amazon, the company that started out selling books and is now an entire mall, could soon be a major player in digital advertising.
Today’s most effective media agency pitches are driven by five common desires. And here is what advertisers increasingly demand from their media agency.
On this week's episode of #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms.
On this episode of #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions.
On this episode of #MediaSnack we stare into the gigantic dark abyss that is ad fraud.
This week we look at the giant opportunity ahead of Amazon to bust open the much-feared 'duopoly' of Google and Facebook.
On this episode of #MediaSnack we look at the strange continuing case of Facebook's measurement mess ups.