The latest news from ID Comms together with regular media industry insights and updates.

Latest from our Blog…

Digital media isn’t answering marketing’s age old question

If you were in any doubt, Accenture is now an agency.

British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief

Marketing Procurement for Business Growth

Preparing for your next Media Agency Search

Your new job description: Media Director

Marketers Who Monitor Matter

How To Select A Media Consultant

Media Sustainability Marketers’ Responsibility For Global Media Long Term Health

How To Be An Effective Global Media Director In 2019

Media Sustainability: A Collective Call For Uncommon Collaboration And Action

Five Key Transformations In A Decade Of Media Change For CMOs

#MediaSnack Meets: Shailin Dhar, Method Media Intelligence

#MediaSnack Meets: Jeremy King, Festival of Media

Get ready for conflict

#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

Advertiser investment in media training rated unsatisfactory

5 takeaways from ANA Media Conference 2019

Marketers are taking a fresh look at how performance indicators can enhance productivity

ID Comms is 10!

#MediaSnack Meets: Gemma Greaves, The Marketing Society

Media Auditing - What’s It Good For?

ID Comms boosts senior management team

ID Comms Is Proud To Announce The Partnership With Deutsche Telekom

ANA Forms New Trust Consortium

ID Comms Has Topped Campaign's List Of The Best Companies to Work For

The Buzzfeed Cuts: A New Dawn In Digital Publishing

Advertisers Flip Talent Focus From Agency To In-House In 2019

Three Resolutions For Advertisers Ahead Of Their Next Media Pitch

From A Rose Garden To A Cabbage Patch

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices

US media industry leaders celebrate ID Comms expansion to the US

ID Comms Opens NY Office

Must Do Better

Don't Pitch Without A Good Reason

Trust Between Advertisers And Agencies Has Declined In The Last Two Years

Resign Ford To Reset WPP

LVMH Chooses Dentsu Aegis Network For Its North American Media Business

Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM

Taking Back Control

ID Comms Expands US Operations

Chart Topping Charter

Sharing The Blame

A Look To The Future

12 Signs You've Planned A Good Media Agency Pitch

Taking Charge. Driving Change

Sorrell’s Back

How To Select And Brief A Media Consultant?

The New WPP Playbook

GSK Reviews £1.3bn Global Media

Agencies Face A Five-Year Slog

Sorrell's Legacy and WPP's Future

BMW: The Ultimate Pitch Mistake

Facebook's Fail: Advertisers Strike Back

Media Transformation

Marketers Face Challenges To Recruit In-House Buyers And Justify Cost

The 5 States Of Media Control

How To Write An Action Plan For Media in 2018

Advertisers Need To Get Hands-On With Media

Mars Puts $1.4 Billion-Plus Global Media Business In Review

The Top 10 In 2017: Review Of The Year

The Evolution Of Media Transparency Issues

What Will Happen In 2018?

How Media Mess Ruined Advertising

Facebook Has Peaked

Advertisers Admit “Ineffective Use” Of Media Technology

The Value Of Using A Media Pitch Consultant

Can Amazon Deliver An Ad Business?

The Perfect Media Agency Pitch For 2018

Accenture Buying Publicis Groupe

Who Wants To Be A Media CEO?

Ad Fraud - What To Do About It.

Amazon Will Break The Duopoly. At All Costs.

Facebook v The Census - Who Got It Wrong?

Tech Companies Are So Bad At Pitching. Why?

WPP Q2 Results Are The New Normal.

Behind The Curtain Of Pitching

What Are Members Of ANA Doing?

Why Do CMOs Never Last?

Consulting Firms Are Already Putting Media Agencies On A Diet

Deutsche Telekom Considers Shaking Up Media Operations

Are Awards A Waste Of Time And Money?

The Media Pitch That Never Was

Advertisers Have Gaps In Media Knowledge

Media Strategy Is More Important Than Buying

The 7 'T's Of Change Shaking Up Media

Advertisers And Agencies Battling Over Fair Terms Of Trade

One Year Later: The ANA Media Report

Why Merge Agencies Maxus And MEC?

The Decline Of Agency Incentives

Lonely Battle To Improve The Media Ecosystem

The ‘Rush’ Of Advertising Finance

P&G’s Media Man And His Action Plan

David Indo On Media Pitches, E-Auctions And More

How To Write The Perfect Media Brief

The Next Step For Programmatic

The Truth About TAG

We Don't Need Brand Safety, We Need Brand Care

How To Be As Smart As P&G

When AdLand Left YouTube

Marc Pritchard’s Call To Action On Media Transparency

The Week That Changed Media Forever

Change Metrics To Change Media

Advertisers Are Failing To Lead On Media

Why The ANA Media Conference In 2017 Will Be Bigger Than Ever

P&G Rewrites The Rules Of Digital Marketing

Wayne Blodwell: Progress On Programmatic

Will Agencies Save Media Planning From Oblivion?

Making Media More Accountable

Delivering Media Change In 2017

Media Change 2017: Agency Q&A

#MediaSnack Ep.60: Media Change 2017: Advertiser Q&A

Your Media Word Of 2017: “Change”

Media Audits Are Part Of Life For European Marketers

Change Is The Media Word For 2017

Media For The Power Of Good

#MediaSnack Ep. 55: We Need To Talk About Programmatic

Why It's Time To Fall In Love With Your TV Buyer

#MediaSnack Ep.54: The Start Of The End For Facebook?

The Chief Media Officer Challenge

#MediaSnack Ep.53: The World’s 50 Best CMOs

What Media Agencies Need To Do Now To Impress Clients In Pitches

#MediaSnack Ep.52: GroupM Throws Up “Gorilla Dust"

Advertisers And Agencies Agree On Need for CMOs

#MediaSnack Ep.51 Bluster Wars? : Trump vs Gotlieb

Brands Failing To Provide Quality Training In Media Skills

#MediaSnack Ep. 50: Where Is Agency Leadership?

#MediaSnack Ep. 49: Why You Cannot Ignore The ANA

#MediaSnack Ep. 48: A Marketer With A Blueprint For Media

Making Media Famous Internally

#MediaSnack Ep. 47: Rise Of The Media Robots

It's Time For A Changing Of The Guard At Media Agencies

#MediaSnack Ep. 46: A Great Media Agency Pitch!

#MediaSnack Ep. 45: Can We Just Get Excited About Media?

#MediaSnack Ep. 44: Agency Overcharges Client 600 Times!

ID Comms Announces Global CSR Partnership With Population Media Center

#MediaSnack Ep. 43: The 7 Billion Dollar Media Man

6 Reasons Brands Will Call A Media Agency Pitch In 2017

#MediaSnack Ep. 42: Are 50% Of CMOs Useless In 2016?

What Exactly Is Media Auditing?

Media Transparency In The Real World

#MediaSnack Ep. 40: What Does A Chief Media Officer Really Do?

#MediaSnack Ep. 39: How To Win A $3bn Client

Where Are The CMOs (Chief Media Officers)?

#MediaSnack Ep. 38: Because She's Worth It... £100 million

#MediaSnack Ep. 37: Is This The Biggest Media Issue?

#MediaSnack - July 2016

Advertisers Dropped The Ball On Media

ANA Media Transparency Guidelines

#MediaSnack - June 2016

Global Media Talent Report

It's Time To Rip Up The Media Agency Model

"Post-K2" A Manifesto For Media Change

ID Comms Perspective: The ANA's US Rebate Report Is #rebategate

#MediaSnack - May 2016

Media Transparency Workshop Webinar

Four Days In Florida: A View From The ANA Advertising Financial Management Conference

ID Comms Media Transparency Webinar

A Contract For Trust

Hitman Advertisement – Killing The Pre-roll Ad

#MediaSnack - April 2016

ID Comms Media Transparency Panel, London 15 April 2016

Gallery: ID Comms Media Transparency Panel, London 15 April 2016

Global Media Transparency Report

#MediaSnack - March 2016

Rebate Transparency Is Central To Building Trust

Independents’ Day Is Approaching

#MediaSnack - February 2016

ID Comms Analysis: Superbowl 50 Advertising Performance

Why The 4As Media Guidelines Are Missing The Point

#MediaSnack - January 2016

Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 2

Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 1

Notes From The Pitch Meeting

#MediaSnack 2015

Driving Media Value Within A Decentralized Company Structure

Good Marketing Needs Good Procurement Support

John Billett: Agencies have become the Media Owners

How The ANA Rebate/Financial Probe Can Be Most Effective

How US Action On Media Transparency Will Hit The UK

Data Transparency Spearheads Global Media Rethink

Bad Media Pitches Show Brands Pursuing Performance

Season Of The Pitch: You Can't Win Everything So Don't Try To

The Six (And Only Six) Reasons To Call A Media Pitch In 2015

Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company

How To Run (And Not Run) Media Agency Review

2015 ANA Advertising Financial Management Conference - A Consultant's View

U.S Rebates: Stock Price Trumps Advertisers

Clients May Be Shooting Themselves In The Foot With Demands For Extended Payment Terms

Marketing's Missing Metrics

Consistency Is Key In Multi-Market Media Agency Pitches

Should A TV Station Be Able To Approach An Agency's Clients Directly?

Should Marketers Ever Fully Trust Their Media Agencies?

What We Talked About in 2014

How To Improve Your Pitch In 2015

Toby Shaw Of Celebrity Cruises: The Inside Story Of A (£5M) Media Pitch

Breaking Down The Fear Factor For Programmatic

Why Change Is Needed

Value Not Price

A New Definition Of Media

The Re-Invention Of Media

ID Comms Joins GrowthAccelerator Programme

Build Your Relationship With APM

How To Have A Great Relationship With Your Media Agency

A Great Advertiser Gets A Great Agency

Have You Been A Naughty Client?

The Value Of Good Client Behaviour

#POG Merger: A Conscious Uncoupling

Download: WFA White Paper - Global Agency Remuneration Trends

Trading Desks: Are Independents The Answer To Client Concerns?

Wanted Dead And Alive: Schrodinger's Rebate

Pitches: Where Agencies Get It Right And Where They Get It Wrong

Media Tradings' Own Libor Scandal Is Coming

Dear Customer, Come On A Magical Mystery Privacy Tour

ID Comms At #ANFO Awards, Oslo

Behind The Scenes Of The World's Most Complex Media Pitch

The Good, The Bad And The Ugly Of Real Time Bidding

Billett: Why Is It Difficult To Get A Bad Media Audit?

Required: Constant Vigilance In Media Management

Billett: "Where The Media Audit Has Gone Wrong"

Making Money In The Ad Tech Space

How To Run (And Not Run) Media Agency Pitch 2.0

Does Cost Obsession Stifle Creativity? CMOs Speak.

Analysis: A Merger Of Publicis Omnicom Groupe Media Billings

John Billett Joins ID Comms

Procurecon Marketing London: An Observer's View

The End Of Agency/Vendor Conflict

ID Comms - 2013 Summer Intern Programme

The End Of Marketing Procurement: SRM

If You're Thinking About A Media Pitch...

Marketing: A Race To The Top

Digital Trading: An Independent View

Good News. Planners Will Save Agencies From Oblivion.

WFA Global Marketer Week 2013

The Media Buying Business Is Due It's Own 'Horse-Meat' Scandal

Media Agencies All Sound The Same. Why?

Media Agency Consolidations In 2013: The Important Impact For Clients

Is Social Media Marketing Enough to Repair Starbuck's Tarnished Reputation?

Procurement Are Crossing The Media Value Divide

Media Procurement Leaders Are Not Evil Zombies. Fact.

HSBC Bring Their Media A Little Closer To Home

Chief Productivity Officer At P&G Is (Probably) Good News

5 Things Marketers Should Take From #Shicklegate

Are We Entering A Digital Acquisition Frenzy?

The Great Rebate Debate (Via ANA And AdAge)

The Secrets Of A Modern Agency Pitch

Doing "Good Stuff" Not Just "Green Stuff"

ID Comms - A Graduate's View

No Photocopier: Interning At ID Comms

From Mexico City To Spitalfields

Coffee Still Tastes Like Coffee...

New ID Comms Offices In London

How To Stop Your Agency Selling To You

How Much Money Did Agencies Spend In Cannes?

Don't Dance Around The Client Brief

Does Procurement Support Or Manage Media These Days?

Digital Is A Business Strategy Not A Marketing Tactic

The ID Comms Media Manifesto

Three Ways To Pay A Media Agency

FAQs On DSPS - Demand Side Platforms In The Dock

Get The Benefits Of An Agency Pitch, Without A Pitch

Will HP'S Headcount Cull Change The Way It Does Marketing?

The Guide To Agency Remuneration

Rebate Wars Episode IV: A New Hope

So, What's Wrong With A Bonus Culture In Agencies?

Luck Or Judgement: Surfing The Incessant Waves Of New Business

Is 2012 The Right Time To Pitch Your Business?

It Is No Longer About Costs. It Is About Costs.

2012, New Business And The Shape Of My Jacuzzi

The 5 New Rules For The Client / Agency Relationship

$3BN GM Global Media Review: Cost-Cutting Or Cost-Management

The Problem With Agency Commission

The Coolest Domain In The World

Making Media Neutrality Possible. And Accountable.

Agency Remuneration - The Key To Just About Everything...

'Social Media' Will Soon Cease To Exist

The Story So Far...

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