The latest news from ID Comms together with regular media industry insights and updates.

Latest from our Blog…

How Will You Excite Agencies with Your Pitch?

How Should You Manage Incumbent Agencies in a Pitch?

2022 Global Media Talent Report: Results and Analysis

ID Comms In the News: Burger King Announces Results of Media and Creative Pitches

What Drives Advantage in Programmatic?

Why Programmatic Media Management Needs a Playbook

The 4 Most Important Questions in Any Pitch

Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting

Can Programmatic Spend Be Audited?

An Increasingly Privacy Centric World

Simplify Programmatic Complexity: How to Protect Your Investment

What Makes an Amazing Agency Pitch Brief?

What Happened to Pool Auditing?

What Makes the Best Agencies Compete for Your Pitch?

What Makes a Winning Client/Agency Relationship?

What is the Media Director's Priority for Q1?

Hands On Pitches

Media Transparency: Traditional Worries About Media Trading Now Eclipsed By Ecosystem Issues

What Are Fair Payment Terms?

What Does Media Procurement Do?

What Do Internal Media Councils Do?

Why Brands Can’t Be Silent On The Talent Crisis Facing Agencies

What Capabilities Do Media Departments Need?

What's Going On With Agency Talent?

Are Remote Agency Pitches Here To Stay?

5-Point Renegotiation Preparation Checklist

Bill Duggan, Global EVP, ANA: ANA Media Transparency Report Anniversary

Bob Liodice, CEO, ANA: ANA Media Transparency Report Anniversary

Ad Verification - DoubleVerify Latest Report

Keri Bruce, Partner, Reed Smith: ANA Media Transparency Report 5 Years On Longer version

Lou Paskalis, SVP, Bank of America: ANA Media Transparency Report 5 years on

Amy Armstrong, CEO, Intiative: ANA Media Transparency Report 5 Years On

Why A Media Operating Model Is One Of The Smartest Investments For Growth

Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 Years On

ID Comms Expands With New Global Assurance Director

Industry Leaders Reflect On Progress At The Fifth Year Anniversary Of ANA’s Watershed Media Transparency Report

Is Mexico The New Model For Global Media Transparency Regulations?

Media Pitch: Never Buy An Agency Off The Shelf

Media For Growth: Where Do I Start?

NatWest Group Moves £27m Media Account To Initiative

Pool Auditing – What Is It And Should I Be Doing It?

Join ID Comms and The Hershey Company at the ANA Financial Management Conference 2021

Media In-Housing Is Back

Hershey Sends US Media Duties For Confectionery Brands to Horizon

Six Reasons To Call A Media Agency Pitch

Facebook Puts $750 Million Global Media Account Up For Review

Too Flat Or Too Tall?

How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage

Online Privacy & The Death Of Third Party Cookies

"Show me the money, ROBOT!"

"I Plan Media Better Than Human" Says Robot

The Race To The Bottom Is Over. So Who Won?

Race To The Bottom On Media Pricing Is Over At Most Advertisers

Media Agency Contracts That Last

Industry Preview: What Do Brands Really Want?

The Media Director’s 5-point Checklist For 2021

"Tone Deaf"...Why Nobody Is Going To Cannes

NatWest Reviews UK Media Business

WPP, Publicis, Omnicom, IPG, Dentsu - Change Is Coming

T-Mobile Awards Initiative Its $2 Billion U.S. Media Business

Is A New Golden Age Of Media Auditing About To Dawn?

Hacking The Matrix Of MarTech

Ad Fraud, A Thorn In The Side Of Digital Advertising.

The good client in 2021

ISBA and ID Comms Launch New Guide to Media Agency Management

Media Technology Now Being Used Effectively by a Quarter of Brands, ID Comms Research

Hershey Launches US Media Agency Review

The Pandemic Has Pushed Old-Fashioned Media Auditing To The Limit

The Next Generation Audit

ID Comms Acquires Media Audit Specialist PJL Media to Boost Global Assurance Service

ID Comms sponsors ANA's Advertising Financial Management conference

T-Mobile partners with ID Comms for US agency pitch

Sir Martin Sorrell LIVE on #MediaSnack

Selecting A Media Pitch Consultant

Pitching in a pandemic

Ad industry open for new business, finds ID Comms CEO survey

ID Comms issues guidelines for advertisers during Covid-19

ID Comms team can order any books they like, to read at home during Covid-19

ID Comms COVID-19 Status update

ID Comms wins UK Government role

The Perfect Media Agency Pitch

FACEBOOK: How To Make A Quantum Leap Forward In Global Media Operations, Without Adding Complexity

ID Comms secures ISBA partnership to assist UK advertisers on media

Constant vigilance

Who'd be a holding company chief exec?

12 Signs You've Planned A Good Media Agency Pitch

Preparing for pitches in 2020

Can CMOs save the media industry?

Negative views on media rise among marketing and media leaders

Digital media isn’t answering marketing’s age old question

Marketing’s procurement challenge

If you were in any doubt, Accenture is now an agency.

British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief

Preparing for your next Media Agency Search

Your new job description: Media Director

Marketers Who Monitor Matter

How To Select A Media Consultant

Media Sustainability Marketers’ Responsibility For Global Media Long Term Health

How To Be An Effective Global Media Director In 2019

Media Sustainability: A Collective Call For Uncommon Collaboration And Action

Five Key Transformations In A Decade Of Media Change For CMOs

#MediaSnack Meets: Shailin Dhar, Method Media Intelligence

#MediaSnack Meets: Jeremy King, Festival of Media

Get ready for conflict

#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

Advertiser investment in media training rated unsatisfactory

5 takeaways from ANA Media Conference 2019

Marketers are taking a fresh look at how performance indicators can enhance productivity

ID Comms is 10!

#MediaSnack Meets: Gemma Greaves, The Marketing Society

Media Auditing - What’s It Good For?

ID Comms boosts senior management team

ID Comms Is Proud To Announce The Partnership With Deutsche Telekom

ANA Forms New Trust Consortium

ID Comms Has Topped Campaign's List Of The Best Companies to Work For

#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher

The Buzzfeed Cuts: A New Dawn In Digital Publishing

Advertisers Flip Talent Focus From Agency To In-House In 2019

Three Resolutions For Advertisers Ahead Of Their Next Media Pitch

From A Rose Garden To A Cabbage Patch

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices

US media industry leaders celebrate ID Comms expansion to the US

ID Comms Opens NY Office

Must Do Better

Don't Pitch Without A Good Reason

Trust Between Advertisers And Agencies Has Declined In The Last Two Years

Resign Ford To Reset WPP

LVMH Chooses Dentsu Aegis Network For Its North American Media Business

Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM

Taking Back Control

ID Comms Expands US Operations

Chart Topping Charter

Sharing The Blame

A Look To The Future

Taking Charge. Driving Change

Sorrell’s Back

How To Select And Brief A Media Consultant?

The New WPP Playbook

GSK Reviews £1.3bn Global Media

Agencies Face A Five-Year Slog

Sorrell's Legacy and WPP's Future

BMW: The Ultimate Pitch Mistake

Facebook's Fail: Advertisers Strike Back

Media Transformation

Marketers Face Challenges To Recruit In-House Buyers And Justify Cost

The 5 States Of Media Control

How To Write An Action Plan For Media in 2018

Advertisers Need To Get Hands-On With Media

Mars Puts $1.4 Billion-Plus Global Media Business In Review

The Top 10 In 2017: Review Of The Year

The Evolution Of Media Transparency Issues

What Will Happen In 2018?

How Media Mess Ruined Advertising

Facebook Has Peaked

Advertisers Admit “Ineffective Use” Of Media Technology

The Value Of Using A Media Pitch Consultant

Can Amazon Deliver An Ad Business?

The Perfect Media Agency Pitch For 2018

Accenture Buying Publicis Groupe

Who Wants To Be A Media CEO?

Ad Fraud - What To Do About It.

Amazon Will Break The Duopoly. At All Costs.

Facebook v The Census - Who Got It Wrong?

Tech Companies Are So Bad At Pitching. Why?

WPP Q2 Results Are The New Normal.

Behind The Curtain Of Pitching

What Are Members Of ANA Doing?

Why Do CMOs Never Last?

Consulting Firms Are Already Putting Media Agencies On A Diet

Deutsche Telekom Considers Shaking Up Media Operations

Are Awards A Waste Of Time And Money?

The Media Pitch That Never Was

Advertisers Have Gaps In Media Knowledge

Media Strategy Is More Important Than Buying

The 7 'T's Of Change Shaking Up Media

Advertisers And Agencies Battling Over Fair Terms Of Trade

One Year Later: The ANA Media Report

Why Merge Agencies Maxus And MEC?

The Decline Of Agency Incentives

Lonely Battle To Improve The Media Ecosystem

The ‘Rush’ Of Advertising Finance

P&G’s Media Man And His Action Plan

David Indo On Media Pitches, E-Auctions And More

How To Write The Perfect Media Brief

The Next Step For Programmatic

The Truth About TAG

We Don't Need Brand Safety, We Need Brand Care

How To Be As Smart As P&G

When AdLand Left YouTube

Marc Pritchard’s Call To Action On Media Transparency

The Week That Changed Media Forever

Change Metrics To Change Media

Advertisers Are Failing To Lead On Media

Why The ANA Media Conference In 2017 Will Be Bigger Than Ever

P&G Rewrites The Rules Of Digital Marketing

Wayne Blodwell: Progress On Programmatic

Will Agencies Save Media Planning From Oblivion?

Making Media More Accountable

Delivering Media Change In 2017

Media Change 2017: Agency Q&A

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