The latest news from ID Comms together with regular media industry insights and updates.

Latest from our Blog…

Sir Martin Sorrell LIVE on #MediaSnack

Pitching in a pandemic

Ad industry open for new business, finds ID Comms CEO survey

ID Comms issues guidelines for advertisers during Covid-19

ID Comms team can order any books they like, to read at home during Covid-19

ID Comms COVID-19 Status update

ID Comms wins UK Government role

The Perfect Media Agency Pitch

FACEBOOK: How To Make A Quantum Leap Forward In Global Media Operations, Without Adding Complexity

ID Comms secures ISBA partnership to assist UK advertisers on media

Constant vigilance

Who'd be a holding company chief exec?

12 Signs You've Planned A Good Media Agency Pitch

Preparing for pitches in 2020

Can CMOs save the media industry?

Negative views on media rise among marketing and media leaders

Digital media isn’t answering marketing’s age old question

Marketing’s procurement challenge

If you were in any doubt, Accenture is now an agency.

British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief

Preparing for your next Media Agency Search

Your new job description: Media Director

Marketers Who Monitor Matter

How To Select A Media Consultant

Media Sustainability Marketers’ Responsibility For Global Media Long Term Health

How To Be An Effective Global Media Director In 2019

Media Sustainability: A Collective Call For Uncommon Collaboration And Action

Five Key Transformations In A Decade Of Media Change For CMOs

#MediaSnack Meets: Shailin Dhar, Method Media Intelligence

#MediaSnack Meets: Jeremy King, Festival of Media

Get ready for conflict

#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

Advertiser investment in media training rated unsatisfactory

5 takeaways from ANA Media Conference 2019

Marketers are taking a fresh look at how performance indicators can enhance productivity

ID Comms is 10!

#MediaSnack Meets: Gemma Greaves, The Marketing Society

Media Auditing - What’s It Good For?

ID Comms boosts senior management team

ID Comms Is Proud To Announce The Partnership With Deutsche Telekom

ANA Forms New Trust Consortium

ID Comms Has Topped Campaign's List Of The Best Companies to Work For

#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher

The Buzzfeed Cuts: A New Dawn In Digital Publishing

Advertisers Flip Talent Focus From Agency To In-House In 2019

Three Resolutions For Advertisers Ahead Of Their Next Media Pitch

From A Rose Garden To A Cabbage Patch

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices

US media industry leaders celebrate ID Comms expansion to the US

ID Comms Opens NY Office

Must Do Better

Don't Pitch Without A Good Reason

Trust Between Advertisers And Agencies Has Declined In The Last Two Years

Resign Ford To Reset WPP

LVMH Chooses Dentsu Aegis Network For Its North American Media Business

Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM

Taking Back Control

ID Comms Expands US Operations

Chart Topping Charter

Sharing The Blame

A Look To The Future

Taking Charge. Driving Change

Sorrell’s Back

How To Select And Brief A Media Consultant?

The New WPP Playbook

GSK Reviews £1.3bn Global Media

Agencies Face A Five-Year Slog

Sorrell's Legacy and WPP's Future

BMW: The Ultimate Pitch Mistake

Facebook's Fail: Advertisers Strike Back

Media Transformation

Marketers Face Challenges To Recruit In-House Buyers And Justify Cost

The 5 States Of Media Control

How To Write An Action Plan For Media in 2018

Advertisers Need To Get Hands-On With Media

Mars Puts $1.4 Billion-Plus Global Media Business In Review

The Top 10 In 2017: Review Of The Year

The Evolution Of Media Transparency Issues

What Will Happen In 2018?

How Media Mess Ruined Advertising

Facebook Has Peaked

Advertisers Admit “Ineffective Use” Of Media Technology

The Value Of Using A Media Pitch Consultant

Can Amazon Deliver An Ad Business?

The Perfect Media Agency Pitch For 2018

Accenture Buying Publicis Groupe

Who Wants To Be A Media CEO?

Ad Fraud - What To Do About It.

Amazon Will Break The Duopoly. At All Costs.

Facebook v The Census - Who Got It Wrong?

Tech Companies Are So Bad At Pitching. Why?

WPP Q2 Results Are The New Normal.

Behind The Curtain Of Pitching

What Are Members Of ANA Doing?

Why Do CMOs Never Last?

Consulting Firms Are Already Putting Media Agencies On A Diet

Deutsche Telekom Considers Shaking Up Media Operations

Are Awards A Waste Of Time And Money?

The Media Pitch That Never Was

Advertisers Have Gaps In Media Knowledge

Media Strategy Is More Important Than Buying

The 7 'T's Of Change Shaking Up Media

Advertisers And Agencies Battling Over Fair Terms Of Trade

One Year Later: The ANA Media Report

Why Merge Agencies Maxus And MEC?

The Decline Of Agency Incentives

Lonely Battle To Improve The Media Ecosystem

The ‘Rush’ Of Advertising Finance

P&G’s Media Man And His Action Plan

David Indo On Media Pitches, E-Auctions And More

How To Write The Perfect Media Brief

The Next Step For Programmatic

The Truth About TAG

We Don't Need Brand Safety, We Need Brand Care

How To Be As Smart As P&G

When AdLand Left YouTube

Marc Pritchard’s Call To Action On Media Transparency

The Week That Changed Media Forever

Change Metrics To Change Media

Advertisers Are Failing To Lead On Media

Why The ANA Media Conference In 2017 Will Be Bigger Than Ever

P&G Rewrites The Rules Of Digital Marketing

Wayne Blodwell: Progress On Programmatic

Will Agencies Save Media Planning From Oblivion?

Making Media More Accountable

Delivering Media Change In 2017

Media Change 2017: Agency Q&A

#MediaSnack Ep.60: Media Change 2017: Advertiser Q&A

Your Media Word Of 2017: “Change”

Media Audits Are Part Of Life For European Marketers

Change Is The Media Word For 2017

Media For The Power Of Good

#MediaSnack Ep. 55: We Need To Talk About Programmatic

Why It's Time To Fall In Love With Your TV Buyer

#MediaSnack Ep.54: The Start Of The End For Facebook?

The Chief Media Officer Challenge

#MediaSnack Ep.53: The World’s 50 Best CMOs

What Media Agencies Need To Do Now To Impress Clients In Pitches

#MediaSnack Ep.52: GroupM Throws Up “Gorilla Dust"

Advertisers And Agencies Agree On Need for CMOs

#MediaSnack Ep.51 Bluster Wars? : Trump vs Gotlieb

Brands Failing To Provide Quality Training In Media Skills

#MediaSnack Ep. 50: Where Is Agency Leadership?

#MediaSnack Ep. 49: Why You Cannot Ignore The ANA

#MediaSnack Ep. 48: A Marketer With A Blueprint For Media

Making Media Famous Internally

#MediaSnack Ep. 47: Rise Of The Media Robots

It's Time For A Changing Of The Guard At Media Agencies

#MediaSnack Ep. 46: A Great Media Agency Pitch!

#MediaSnack Ep. 45: Can We Just Get Excited About Media?

#MediaSnack Ep. 44: Agency Overcharges Client 600 Times!

ID Comms Announces Global CSR Partnership With Population Media Center

#MediaSnack Ep. 43: The 7 Billion Dollar Media Man

6 Reasons Brands Will Call A Media Agency Pitch In 2017

#MediaSnack Ep. 42: Are 50% Of CMOs Useless In 2016?

What Exactly Is Media Auditing?

Media Transparency In The Real World

#MediaSnack Ep. 40: What Does A Chief Media Officer Really Do?

#MediaSnack Ep. 39: How To Win A $3bn Client

Where Are The CMOs (Chief Media Officers)?

#MediaSnack Ep. 38: Because She's Worth It... £100 million

#MediaSnack Ep. 37: Is This The Biggest Media Issue?

#MediaSnack - July 2016

Advertisers Dropped The Ball On Media

ANA Media Transparency Guidelines

#MediaSnack - June 2016

Global Media Talent Report

It's Time To Rip Up The Media Agency Model

"Post-K2" A Manifesto For Media Change

ID Comms Perspective: The ANA's US Rebate Report Is #rebategate

#MediaSnack - May 2016

Media Transparency Workshop Webinar

Four Days In Florida: A View From The ANA Advertising Financial Management Conference

ID Comms Media Transparency Webinar

A Contract For Trust

Hitman Advertisement – Killing The Pre-roll Ad

#MediaSnack - April 2016

ID Comms Media Transparency Panel, London 15 April 2016

Gallery: ID Comms Media Transparency Panel, London 15 April 2016

Global Media Transparency Report

#MediaSnack - March 2016

Rebate Transparency Is Central To Building Trust

Independents’ Day Is Approaching

#MediaSnack - February 2016

ID Comms Analysis: Superbowl 50 Advertising Performance

Why The 4As Media Guidelines Are Missing The Point

#MediaSnack - January 2016

Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 2

Eight Ad Fraud Predictions Nobody In Adtech Wants To Make - Part 1

Notes From The Pitch Meeting

#MediaSnack 2015

Driving Media Value Within A Decentralized Company Structure

Good Marketing Needs Good Procurement Support

John Billett: Agencies have become the Media Owners

How The ANA Rebate/Financial Probe Can Be Most Effective

How US Action On Media Transparency Will Hit The UK

Data Transparency Spearheads Global Media Rethink

Bad Media Pitches Show Brands Pursuing Performance

Season Of The Pitch: You Can't Win Everything So Don't Try To

The Six (And Only Six) Reasons To Call A Media Pitch In 2015

All posts