An Increasingly Privacy Centric World
The latest GDPR ruling has highlighted the need for advertisers to have a much tighter grip on the way they access, manage and use data as part of their owned, earned and paid communication strategy.
It’s time for brands with websites and those running targeted media campaigns to be more proactive, to be sure they have processes and tools in place to thrive in world that is increasingly privacy focused.
Mark Andrews, ID Comms Senior Consultant, explained what actions brands can take now in a recent article for The Drum: Do you really have ‘legitimate interest’ to use that data? It’s time for a consent audit.