David Indo
By David Indo
Jun 24, 2016 12:05:10 PM

Global Media Talent Report

 

The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms investigations into the major drivers of media performance.

ID Comms conducted this research between 20 May and 7 June 2016 and received 130 responses. The respondents comprised Marketing, Media and Procurement specialists with a range of global, regional and local market responsibilities – three-quarters were Europe-based, and 18% were from the US.

Advertiser-side respondents represented brands with a total global advertising spend of approximately $20bn. Media agency participants came from all six major holding groups, as well as key independent media agencies from both the US and Europe.

Download ID Comms 2016 Global Media Talent Report

Results have been featured in MediaPost, MarketingWeek, Digitalmarket.AsiaMoreAboutAdvertising, The Drum and M&M