By ID Comms
Nov 3, 2020 6:32:50 AM

Hershey Launches US Media Agency Review

ID Comms is advising Hershey on the review process, with a decision expected sometime in Q2 of 2021.

AdWeek: Hershey Launches US Media Agency Review

The review will encompass services across all paid media, including linear, digital, social, programmatic and retailer, for Hershey’s U.S. candy, mint and gum business. Media responsibilities for Hershey-owned Amplify Foods and ONE brands for Hershey’s international markets will not be part of the process. ID Comms is advising the company on the review process, with a decision expected sometime in Q2 of 2021.

Read more on AdWeek : https://www.adweek.com/agencies/hershey-launches-us-media-agency-review/

AdAge: HERSHEY PLACES ITS MAIN U.S. MEDIA ACCOUNT INTO REVIEW

Hershey Co. announced it is reviewing the U.S. media account for its main business, with all incumbent agencies invited to participate in the process.
Interpublic Group of Cos.' UM won Hershey’s global media planning and buying business in 2013. Dentsu's Accordant Media also handles certain digital duties.

The confectionary giant said it will review all paid media for its candy, mint and gum business in the U.S., known for brands such as Hershey’s, Jolly Rancher, Ice Breakers, Reese’s and Twizzlers. The review does not include media for other businesses outside the candy, mint and gum portfolio, such as Amplify Foods, Pirate’s Booty or SkinnyPop. It also does not affect international markets.

Read more on AdAge: https://adage.com/article/media/hershey-places-its-main-us-media-account-review/2291706