Tom Denford
By Tom Denford
May 13, 2019 11:57:04 AM

#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 
We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

  • What does a Global Media Director do?
  • How ad fraud is still a major concern for advertisers
  • You should treat a media budget like your own money
  • How to manage internal stakeholders and improve their knowledge of media
  • The importance of defining your company's operating model for media within the marketing organization
  • The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
  • How marketers are approaching the threat of 'direct to consumer' brands
  • What are the skills that make a good modern media director?
  • Gerry's approach to the trend for in-housing

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage. 

ID Comms MediaSnack Meets Podcast

Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter 

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth