Agency Search Stakeholder Map Template

Choosing the right media agency partner is one of the most critical decisions a marketing and procurement team can make. Media investment is increasingly viewed as a powerful lever for business growth and therefore, securing the right talent and commercial agreement with your agency partner can offer real competitive advantage.

A media agency search is a significant undertaking and can be a distracting and disruptive process. The more efficient and organised your media review is, the less disruption there will be to your daily operations.

One of the key aspects of mitigating against a potential review disruption is to align and map out key stakeholder involvement throughout the review process.