Tom Denford
By Tom Denford
Aug 23, 2012 2:44:07 PM

ID Comms - A Graduate's View


Larry recently joined the inaugural ID Comms intern program. Here he explains  how he found out about the internship and why he jumped at the opportunity to spend some time with the team at ID Comms over the Summer…

Being a Classical Studies graduate, I was very fortunate to be introduced to Tom, who was looking for good people. After speaking on the phone, he was kind enough to offer me to take part in their first intake of interns over the summer.

Initially we were bought in for two weeks, with the option of extending our stay if we were toilet trained. Being a veteran intern after graduating in 2011, I’ve come to expect the worst out of interning. Luckily my expectations were surpassed beyond imagination. This has been without doubt, the most structured, fruitful and enjoyable internship I’ve completed.

From day one, David and Tom took us under their wing and let us in on one of their top-secret client projects, after NDAs were signed, of course. We were given the task of researching the clients’ international business and their marketing challenges. This gave us the chance to perfect our Google skills while at the same time practice our presentation. It taught me that research is a necessary evil, because in order to reach a solution, first you need to understand exactly what the problem is, and everything about it.

Throughout this, Tom would be sharing his wisdom, sometimes when he talked he forgot to breathe, I learnt so much from him. David, the steadfast leader, never failed to make us feel comfortable, welcome and entertained thanks to his numerous anecdotes. Likewise, Matt and Michael also proved to be helpful, offering sound advice to any questions and providing us with nutritional food during the afternoon.

After we completed the first task, we were given the opportunity to use our creative minds to come up with a way of displaying media for the same client. We were given complete freedom over what we wanted to do, how we wanted to do it and when we wanted to do it by. By this time we had a fourth intern, meaning we had a proper team to work with. After two days we booked a time in the boardroom to present our ideas to the team. It was a complete success with all our ideas taken on board and our work well rewarded with accredited praise.

Now it’s coming to the end I’ve got plenty of stories to tell from my time here as well as some great points to put on my CV. Although I have got a lot better at making coffee, my time here has been extremely worthwhile and eye opening as it’s provided the other interns and I a first-hand insight into the diverse world of media.

Larry Yannakoudakis

If you are interested in being a part of a future ID Comms internship programme, get in touch with us.