ID Comms wins UK Government role
ID Comms has won a place on the UK Government roster to provide strategic advice and support to ministries and agencies that run public communication programmes.
The specialist management consultancy has been appointed to a three-year contract with the option of a further 12-month extension and will now supply a range of strategic market advice around brand and/or campaign strategies as well as thought leadership from a creative, social, production and media perspective.
It’s the first time that ID Comms, which is headquartered in London, has been appointed by the Crown Commercial Service to work for the UK government.
The appointment replaces a Media Audit Services agreement and significantly broadens the scope of advice that departments and agencies can get as they consider how to utilise media to promote their communication more effectively.
Recent government campaigns include the NHS coronavirus ads around handwashing and the Department for Transport's drink-driving work encouraging men to "pint block" each other.
“We’re thrilled to be working with the UK Government to help ensure that communications programmes follow best practice. Our experience of working for some of the world’s biggest companies demonstrates that media can deliver business growth and the same effectiveness boost can be applied to public information messages,” said David Indo, CEO of ID Comms.
For more details, please visit: https://www.crowncommercial.gov.uk/news/suppliers-named-for-new-public-sector-communication-performance-agreement