The latest news from ID Comms together with regular media industry insights and updates.

Mars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM

By ID Comms, Aug 10, 2018 10:56:00 AM

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Publicis, Omnicom lose business in review.

CPG conglomerate Mars has concluded a large-scale review launched earlier this year by consolidating all of its media planning and buying duties with WPP’s GroupM network, multiple sources close to the matter confirmed this morning.

Read the full story in AdWeek 

This article was published on on Aug 10, 2018 10:56:00 AM

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