#MediaSnack Meets: Shailin Dhar, Method Media Intelligence
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it?
Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence.
Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud.
Method Media Intelligence website
Method Media Intelligence twitter
Shailin Dhar twitter
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The Attention Merchants by Tim Wu (Amazon)
Thinking Systems by Donella Meadows (Amazon)
The Donella Meadows Project - Academy for Systems Change (link)