Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to succeed and how agencies should respond.
Launching a media agency pitch is a big undertaking. It is disruptive, distracting and carries risks of quickly demotivating your incumbent agency if not managed carefully, which can quickly affect business performance.
Watch global media leaders share how they are gaining advantage from innovating operating models and focusing on building talent and capabilities on the stage of Global Festival of Media.
Speed we are often told is the hallmark of our current age. And it seems no one has learnt that lesson faster than seventy-something Sir Martin Sorrell.
Using an experienced independent media consultant to support for your media management processes will pay dividends for companies whatever their size.
What would a radical revamp of WPP look like? Tom Denford reimagines the world’s biggest holding company.
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on alert.
Agencies have lost sight of what advertisers want and it’s likely to take half a decade to recover their leadership position.
On this week’s #MediaSnack we report on the big news in London and New York on the fall out from the sudden and unexpected departure of WPP CEO Sir Martin Sorrell. We ask 3 big questions:1. What is his legacy?2. What will happen to WPP now?3. What does this mean for advertisers and...
On this week's #MediaSnack we look at a big mess created by some bad agency management process during a recent BMW creative pitch. What happened and what lessons can be learned for the future?We share our top 3 tips for managing agencies with respect and share how we have developed the...