The latest news from ID Comms together with regular media industry insights and updates.

Agencies have lost sight of what advertisers want and it’s likely to take half a decade to recover their leadership position. 

On this week’s #MediaSnack we report on the big news in London and New York on the fall out from the sudden and unexpected departure of WPP CEO Sir Martin Sorrell. We ask 3 big questions:1. What is his legacy?2. What will happen to WPP now?3. What does this mean for advertisers and...

On this week's #MediaSnack we look at a big mess created by some bad agency management process during a recent BMW creative pitch. What happened and what lessons can be learned for the future?We share our top 3 tips for managing agencies with respect and share how we have developed the...

This week we look at the growing scandal surrounding Facebook and recommend the 3 ways that Advertisers will respond to take advantage of the situation to benefit them AND the end users of Facebook.

In this episode of #MediaSnack Tom and David talk about Media Transformation and where it sits within the 5 states of media control. 

Advertisers identify business results as top KPI for trading success but agencies are wary on financial transparency metrics.

In this episode of #MediaSnack Tom and David discuss the 5 states of media control and explain what these states mean for marketers.

 As more advertisers announce they are "taking back control" of media decision making, we created a video series to help you define your own action plan in this year of change.

Advertisers are having to rethink the way they invest in paid media and take greater responsibility for their investments rather than outsourcing the task to agencies, an industry figure has argued.

The company currently works with MediaCom, Starcom and OMD.