The latest news from ID Comms together with regular media industry insights and updates.

May 7, 2018 6:27:00 PM

Agencies face a five-year slog


Agencies have lost sight of what advertisers want and it’s likely to take half a decade to recover their leadership position. 

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Apr 16, 2018 12:00:00 AM

Sorrell's Legacy and WPP's Future

On this week’s #MediaSnack we report on the big news in London and New York on the fall out from the sudden and unexpected departure of WPP CEO Sir Martin Sorrell. We ask 3 big questions:1. What is his legacy?2. What will happen to WPP now?3. What does this mean for advertisers and...

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Apr 9, 2018 12:00:00 AM

BMW: The ULTIMATE Pitch Mistake

On this week's #MediaSnack we look at a big mess created by some bad agency management process during a recent BMW creative pitch. What happened and what lessons can be learned for the future?We share our top 3 tips for managing agencies with respect and share how we have developed the...

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Apr 2, 2018 12:00:00 AM

Facebook's FAIL: Advertisers Strike Back

This week we look at the growing scandal surrounding Facebook and recommend the 3 ways that Advertisers will respond to take advantage of the situation to benefit them AND the end users of Facebook.

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Mar 26, 2018 12:00:00 AM

Media Transformation

In this episode of #MediaSnack Tom and David talk about Media Transformation and where it sits within the 5 states of media control. 

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Mar 23, 2018 4:20:48 PM

Marketers face challenges to recruit in-house buyers and justify cost

Advertisers identify business results as top KPI for trading success but agencies are wary on financial transparency metrics.

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Mar 19, 2018 12:00:00 AM

The 5 States of Media Control

In this episode of #MediaSnack Tom and David discuss the 5 states of media control and explain what these states mean for marketers.

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Mar 12, 2018 6:08:58 PM

How to write an ACTION PLAN for media in 2018

 As more advertisers announce they are "taking back control" of media decision making, we created a video series to help you define your own action plan in this year of change.

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Mar 12, 2018 4:25:41 PM

Advertisers need to get hands-on with media

Advertisers are having to rethink the way they invest in paid media and take greater responsibility for their investments rather than outsourcing the task to agencies, an industry figure has argued.

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Jan 18, 2018 12:53:00 PM

Mars puts $1.4 billion-plus global media business in review

The company currently works with MediaCom, Starcom and OMD.

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