4A’s is partnering with the management consultancy ID Comms on research to shed light on agency perceptions of media pitches. The purpose of the research is to help clients understand how to ensure their pitches are engaging, focused and have priority status.
All US-based media services agencies are being invited to share their perspectives on the media agency review process.
As the media landscape has become more complex, so has the media agency search and selection process. Advertisers are seeking answers to high stakes, challenging media performance questions. Marketer media strategy and execution due diligence, along with concerns about the complexity and cost of the media supply chain, have led to yet another busy media pitch season.
The 4As and ID Comms are partnering on this “US Media Pitch Process” research project. The research survey is intended to gather insight, from the agency perspective, on media pitches and to inform advertisers on pitch management practices that will help facilitate the best quality agency work, highly productive relationships and an engaging experience for all stakeholders in the process.
Note: All final data and responses will be anonymised.