Tom Denford
By Tom Denford
Sep 23, 2020 3:54:57 AM

T-Mobile partners with ID Comms for US agency pitch

ID Comms is delighted to be appointed by T-Mobile as lead consultant on a review of media agencies in the US.

The story has been covered by AdAge, ADWEEK and Media Post amongst others. Click to read the full stories below:

AD AGE: T-MOBILE PLACES $2.1 BILLION MEDIA ACCOUNT IN REVIEW

The Sprint business is included and insiders say incumbents Publicis, WPP's Essence and Horizon will compete to defend. 

T-Mobile is placing its massive estimated $2.1 billion media account into review—that figure includes the Sprint business. 

We continually review agency relationships to ensure our innovative and disruptive storytelling reaches consumers in the right, relevant ways,” Peter DeLuca, senior VP of brand and marketing communications at T-Mobile, said in a statement. “Now that Sprint is a part of T-Mobile we’re operating at a much bigger scale—and also taking on bigger and bolder goals. We look forward to ensuring we have the best partners to help us tell the story of this supercharged Un-carrier.”

T-Mobile said ID Comms, which declined comment, is managing the review. It also confirmed that the incumbent agencies are Publicis Media, WPP's Essence, and Horizon, all of which did not return requests for comment.

Per the COMvergence database, the Sprint and T-Mobile media business combined is worth $2.1 billion. Publicis Media currently controls the offline T-Mobile business, worth $810 million; Essence handles T-Mobile's digital duties, worth $200 million; and Horizon controlled the Sprint business, worth $1.1 billion, according to COMvergence estimates.

Read the full story on AdAge.com

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ADWEEK: T-Mobile Is Reviewing Its $1.6 Billion US Media Account

Incumbents Publicis Groupe, Essence and Horizon have been invited to participate in the process. As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by ID Comms.

The review follows the merger of Sprint and T-Mobile earlier this year, after years of regulatory hurdles.

We continually review agency relationships to ensure our innovative and disruptive storytelling reaches consumers in the right, relevant ways,” T-Mobile SVP, brand and marketing communications Peter DeLuca said in a statement. “Now that Sprint is a part of T-Mobile we’re operating at a much bigger scale—and also taking on bigger and bolder goals. We look forward to ensuring we have the best partners to help us tell the story of this supercharged Un-carrier.” 

Read the full story on AdWeek.com

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MEDIA POST: T-Mobile Puts $1.6 Billion Media Account In Review

T-Mobile is conducting a review of its media assignment, the company has confirmed. The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion. T-Mobile spent $1.624 billion on measured media in the U.S. last year according to Kantar.

The client has retained media and marketing consultant ID Comms to help manage the review process.

Incumbents include Publicis Groupe and WPP agencies as well as Horizon Media. All are expected to participate in the review.

Peter DeLuca, senior vice president of brand & marketing communications at T-Mobile issued a statement: “We continually review agency relationships to ensure our innovative and disruptive storytelling reaches consumers in the right, relevant ways.”

With the acquisition of Sprint, he added, “we’re operating at a much bigger scale – and also taking on bigger and bolder goals. We look forward to ensuring we have the best partners to help us tell the story of this supercharged Un-carrier.”

Read the full story on MediaPost.com

 

You can find out more about why ID Comms is considered amongst the leading agency pitch management firms in the world and get free tips and templates for running an effective agency pitch at https://www.idcomms.com/advantage/running-a-media-pitch