Nadia Shchipitsyna
By Nadia Shchipitsyna
Feb 2, 2021 11:00:18 AM

The Media Director’s 5-point Checklist For 2021

On this episode of #MediaSnack we discuss the BIG opportunity for ambitious media and marketing leaders to:

- reflect on their operating model, identifying strengths and weaknesses

- listen and learn from best practice and what other peer brands are doing

- adjust for big underlying changes in consumer purchase and media consumption behaviors

- find competitive advantage by designing an operating model more efficient and effective than competitors

- reduce waste and finding new money to reinvest in growth

David Indo's 5-point checklist for media directors to define operations success in 2021 and beyond:

1. Get inspired - find a good workflow. Try the ID Comms 'Growth Toolkit' which includes 20+ pro tips you can follow here

2. Defining an ambition for media - to galvanize your team and agency behind a common purpose

3. Link media to corporate growth priorities - get media investment attributed to achieving a high-level ambition (typically a growth opportunity)

4. Be honest in self-analysis - identify the gaps in operations versus best practice (and peer brands) and look for where waste or inefficiency can be addressed

5. Consult your agency - we often help facilitate a structured way to get objective input from your closest partners