Skip to content
the guide to agency
Tom DenfordMay 31, 2012< 1 min read

Three Ways To Pay A Media Agency

 

A week or so ago we announced the updated version of our Guide to Agency Remuneration, released first for iPad.

The whole book is now available for your delectation and inspiration on SlideShare.

It illustrates our ongoing efforts to innovate the client-agency relationship. Features of the updated version include:

  • The context of how to incentivise agencies and why it is important to get it right
  • The 3 main models of agency remuneration, from which most remuneration terms are built
  • IDComms 5 new rules for Modern Remuneration
  • How to run a modern agency review with innovative remuneration terms
  • A modern, value-based compensation model
  • Guaranteeing media neutrality
  • Improving rebate transparency
  • Media procurement advice
  • Relevant media quotes and best practice for managing media agencies

Enjoy it. Let us know any comments you have.

Guide To Agency Remuneration - ID Comms
avatar

Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

COMMENTS

RELATED ARTICLES

Tom Denford Sep 19, 2012 1 min read

The Secrets Of A Modern Agency Pitch

The Modern Pitch - ID Comms
Start Reading
ID Comms Nov 24, 2021 3 min read

What Does Media Procurement Do?

Media procurement has changed dramatically in recent years and the beneficiaries include agencies, media directors and ...
Start Reading
ID Comms Nov 03, 2020 1 min read

Hershey Launches US Media Agency Review

ID Comms is advising Hershey on the review process, with a decision expected sometime in Q2 of 2021.
Start Reading