P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling.
P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.
The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.
On this week’s #MediaSnack we continue the theme of #MediaChange from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability.
Do you spend more than $20 million a year on advertising? If so, your organization needs internal media expertise to ensure it gets the best value from that investment and best value from your agency partners.
Marketers from some of the world's leading brands discussed contrasting views on the need for and the process of recruiting a Chief Media Officer at an event hosted by ID Comms on November 10.
Marketers and procurement need to champion media within their organisation if it is to reach its full potential.
On this episode of #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, it accounts for over 10% of their total global...