The latest news from ID Comms together with regular media industry insights and updates.

May 19, 2017 4:11:00 PM

Lonely Battle To Improve The Media Ecosystem

P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling. 

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May 15, 2017 12:17:09 PM

P&G’s Media Man and his action plan

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.

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Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

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Jan 13, 2017 12:25:46 PM

#MediaSnack Ep.60: Media CHANGE 2017: Advertiser Q&A

On this week’s #MediaSnack we continue the theme of #MediaChange from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability.

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Dec 7, 2016 9:53:00 AM

The Chief Media Officer Challenge

Do you spend more than $20 million a year on advertising? If so, your organization needs internal media expertise to ensure it gets the best value from that investment and best value from your agency partners.

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Nov 25, 2016 12:43:00 PM

#MediaSnack Ep.53: The World’s 50 Best CMOs

 
On this episode of #MediaSnack we celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider.
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Nov 14, 2016 11:47:14 AM

ADVERTISERS AND AGENCIES AGREE ON NEED FOR CHIEF MEDIA OFFICERS

Marketers from some of the world's leading brands discussed contrasting views on the need for and the process of recruiting a Chief Media Officer at an event hosted by ID Comms on November 10.

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Oct 21, 2016 6:00:00 AM

Making media famous internally

Marketers and procurement need to champion media within their organisation if it is to reach its full potential.

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Sep 16, 2016 2:00:00 PM

#MediaSnack Ep. 43: The 7 billion dollar media man

On this episode of #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, it accounts for over 10% of their total global...

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Sep 5, 2016 8:30:00 AM

Media Transparency in the Real World

Now that the dust has settled after the explosive ANA Media Transparency Report, pragmatic steps forward should be a marketers’ focus for Q4.

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