While "transparency" remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.
On this #MediaSnack special Tom and David celebrate the 100th episode by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018.
"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this episode of #MediaSnack.
On this episode of #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth.
In this episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.
It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.
Media agencies argue that current terms of trade, including fees and payment terms, are unfair but procurement executives believe they are positive.
On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.
On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings.
P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling.