The latest news from ID Comms together with regular media industry insights and updates.

Jun 16, 2017 11:40:02 AM

The 7 'T's of change shaking up media


It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.

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Jun 14, 2017 9:57:18 AM

Advertisers and agencies battling over fair terms of trade

Media agencies argue that current terms of trade, including fees and payment terms, are unfair but procurement executives believe they are positive.

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Jun 9, 2017 2:46:00 PM

ONE Year Later: The ANA Media Report

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.

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May 30, 2017 11:15:00 AM

The Decline of AGENCY Incentives

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings.

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May 19, 2017 4:11:00 PM

Lonely Battle To Improve The Media Ecosystem

P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling. 

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May 19, 2017 10:10:09 AM

The ‘Rush’ of Advertising Finance

A look ahead to the ANA’s annual gathering of marketing procurement leaders at the Advertising Financial Management conference in San Diego. 

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May 15, 2017 12:17:09 PM

P&G’s Media Man and his action plan

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.

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Mar 27, 2017 9:08:00 AM

How to be as smart as P&G

Not everyone has billions of ad dollars with which to drive change across the digital landscape but all brands can embark on the same journey as P&G.

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Mar 24, 2017 8:00:00 AM

When AdLand Left YouTube

On this episode of #MediaSnack (not that anyone in adland will see it having decided to boycott of YouTube), Tom and David sink their teeth into the big juicy story that won't go away, the ‘scandal’ of Google allowing advertisers to be placed against extremist and unsavoury content.

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Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

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