The latest news from ID Comms together with regular media industry insights and updates.

Dec 18, 2017 10:28:20 AM

The Evolution of Media Transparency Issues

While "transparency" remains an industry buzzword, there has been an evolution in both marketer understanding and actions over the past two years.

Read More
Dec 4, 2017 1:57:34 PM

what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018.

Read More
Nov 29, 2017 1:00:00 PM

How Media Mess Ruined Advertising

"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this episode of #MediaSnack.

Read More
Nov 20, 2017 1:00:00 PM

Facebook has peaked

On this episode of #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth.

Read More
Jul 28, 2017 2:51:00 PM

What ARE members of ANA doing??

In this episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.

Read More
Jun 16, 2017 11:40:02 AM

The 7 'T's of change shaking up media


It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.

Read More
Jun 14, 2017 9:57:18 AM

Advertisers and agencies battling over fair terms of trade

Media agencies argue that current terms of trade, including fees and payment terms, are unfair but procurement executives believe they are positive.

Read More
Jun 9, 2017 2:46:00 PM

ONE Year Later: The ANA Media Report

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.

Read More
May 30, 2017 11:15:00 AM

The Decline of AGENCY Incentives

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings.

Read More
May 19, 2017 4:11:00 PM

Lonely Battle To Improve The Media Ecosystem

P&G is not the only big advertiser in the world. There are plenty of others with billion dollar budgets who could change the market by threatening to vote with their dollars. But they didn’t and at a superficial level that’s troubling. 

Read More

Popular Articles