The latest news from ID Comms together with regular media industry insights and updates.

Mar 12, 2018 4:25:41 PM

Advertisers need to get hands-on with media

Advertisers are having to rethink the way they invest in paid media and take greater responsibility for their investments rather than outsourcing the task to agencies, an industry figure has argued.

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Dec 4, 2017 1:57:34 PM

what will happen in 2018?

On this #MediaSnack special Tom and David celebrate the 100th episode by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018.

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Oct 20, 2017 5:52:00 AM

Who wants to be a Media CEO?

On this episode of #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions.

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Jul 11, 2017 3:11:32 PM

Consulting firms are already putting media agencies on a diet

Media agencies are right to worry about consulting firms eating their lunch and they are already starting to select what's on the menu.

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Jul 4, 2017 8:00:00 AM

The media pitch that never was

On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen.

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Jun 16, 2017 11:40:02 AM

The 7 'T's of change shaking up media


It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.

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Jun 9, 2017 11:44:00 AM

Why MERGE agencies Maxus and MEC?

On this episode of #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition...

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May 15, 2017 12:17:09 PM

P&G’s Media Man and his action plan

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.

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Apr 21, 2017 11:44:15 AM

David Indo on media pitches, e-auctions and more

In the past two years, major brands, including P&G, Unilever, Coca-Cola, GSK, Johnson & Johnson, Sony, Volkswagen and McDonald’s, have gone into review with more than $30 billion in media billings, giving rise to the term ‘Mediapalooza’.  

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Apr 3, 2017 11:05:16 AM

We Don't Need Brand Safety, We Need Brand Care

Right now, many marketers may be asking themselves – and their agencies – why their brand messages appear next to offensive content. The answer is pretty simple. Because your company and its partner arrangements are set up to allow it and perhaps even encourage it to happen.

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