The latest news from ID Comms together with regular media industry insights and updates.

Jun 16, 2017 11:40:02 AM

The 7 'T's of change shaking up media


It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency. Tom Denford, Chief Strategy Officer at ID Comms, reviews what’s changed in the last year and what changes we should expect still to come.

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Jun 9, 2017 11:44:00 AM

Why MERGE agencies Maxus and MEC?

On this episode of #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition...

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May 15, 2017 12:17:09 PM

P&G’s Media Man and his action plan

P&G has hired Gerry D’Angelo to oversee a media revolution at the world’s largest advertiser. Tom Denford spoke to him to understand their internal process and the implications for other marketers.

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Apr 21, 2017 11:44:15 AM

David Indo on media pitches, e-auctions and more

In the past two years, major brands, including P&G, Unilever, Coca-Cola, GSK, Johnson & Johnson, Sony, Volkswagen and McDonald’s, have gone into review with more than $30 billion in media billings, giving rise to the term ‘Mediapalooza’.  

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Apr 3, 2017 11:05:16 AM

We Don't Need Brand Safety, We Need Brand Care

Right now, many marketers may be asking themselves – and their agencies – why their brand messages appear next to offensive content. The answer is pretty simple. Because your company and its partner arrangements are set up to allow it and perhaps even encourage it to happen.

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Mar 27, 2017 9:08:00 AM

How to be as smart as P&G

Not everyone has billions of ad dollars with which to drive change across the digital landscape but all brands can embark on the same journey as P&G.

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Mar 13, 2017 9:44:21 AM

Marc Pritchard’s call to action on media transparency

The winds of change were blowing hot in Orlando as the world’s most influential marketer called on all advertisers to ‘make the commitment now to come together’, says Tom Denford, chief strategy officer at ID Comms.

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Mar 7, 2017 6:58:34 PM


For the second time in a month P&G’s marketing chief Marc Pritchard has called on fellow advertisers to take action. And this time he’s told them how to do it and avoid the “head fakes” as Tom Denford explains.

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Mar 2, 2017 8:00:00 AM

Change Metrics To Change Media

If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success. 

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Feb 8, 2017 6:49:53 PM

P&G rewrites the rules of digital marketing

The world’s biggest advertiser is seeking to trigger massive change in the digital buying landscape. Hurrah says Tom Denford at ID Comms.

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