The latest news from ID Comms together with regular media industry insights and updates.

Sep 21, 2018 4:11:42 PM

Don’t pitch without good reason

Every year lots of companies will call a media pitch and many of them could be doing it for the wrong reasons. This year there have been billions of dollars in global pitches.

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Sep 14, 2018 11:49:00 AM

Resign Ford to reset WPP

It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on earth the world’s biggest holding company would want to say goodbye to its biggest client but there are good reasons for it to do so.

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Jul 3, 2018 1:22:19 PM

Chart topping charter

The new WFA Global Media Charter is good news for the industry and not just for its detail list of actions and obligations.

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Jun 20, 2018 3:48:31 PM

A look to the future

Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to succeed and how agencies should respond.

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Jun 8, 2018 2:15:00 PM

Sorrell’s back

Speed we are often told is the hallmark of our current age. And it seems no one has learnt that lesson faster than seventy-something Sir Martin Sorrell.

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May 7, 2018 6:27:00 PM

Agencies face a five-year slog


Agencies have lost sight of what advertisers want and it’s likely to take half a decade to recover their leadership position. 

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Apr 16, 2018 12:00:00 AM

Sorrell's Legacy and WPP's Future

On this week’s #MediaSnack we report on the big news in London and New York on the fall out from the sudden and unexpected departure of WPP CEO Sir Martin Sorrell. We ask 3 big questions:1. What is his legacy?2. What will happen to WPP now?3. What does this mean for advertisers and...

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Apr 9, 2018 12:00:00 AM

BMW: The ULTIMATE Pitch Mistake

On this week's #MediaSnack we look at a big mess created by some bad agency management process during a recent BMW creative pitch. What happened and what lessons can be learned for the future?We share our top 3 tips for managing agencies with respect and share how we have developed the...

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Apr 2, 2018 12:00:00 AM

Facebook's FAIL: Advertisers Strike Back

This week we look at the growing scandal surrounding Facebook and recommend the 3 ways that Advertisers will respond to take advantage of the situation to benefit them AND the end users of Facebook.

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Mar 26, 2018 12:00:00 AM

Media Transformation

In this episode of #MediaSnack Tom and David talk about Media Transformation and where it sits within the 5 states of media control. 

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