The latest news from ID Comms together with regular media industry insights and updates.

Jun 27, 2017 3:06:15 PM

Advertisers have GAPS in media knowledge


On this week's #MediaSnack we are talking about training, knowledge and skills in media.

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Jun 20, 2017 8:00:00 AM

Media STRATEGY is more important than BUYING

On this week's #MediaSnack we consider how strategy is more important these days than media buying in determining success and giving a competitive advantage to marketers. As we continue our theme of looking at the key areas of change a year after the ANA's Media Transparency Report,...

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Jun 9, 2017 2:46:00 PM

ONE Year Later: The ANA Media Report

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.

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May 30, 2017 11:15:00 AM

The Decline of AGENCY Incentives

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings.

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Apr 21, 2017 11:44:15 AM

David Indo on media pitches, e-auctions and more

In the past two years, major brands, including P&G, Unilever, Coca-Cola, GSK, Johnson & Johnson, Sony, Volkswagen and McDonald’s, have gone into review with more than $30 billion in media billings, giving rise to the term ‘Mediapalooza’.  

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Apr 3, 2017 11:05:16 AM

We Don't Need Brand Safety, We Need Brand Care

Right now, many marketers may be asking themselves – and their agencies – why their brand messages appear next to offensive content. The answer is pretty simple. Because your company and its partner arrangements are set up to allow it and perhaps even encourage it to happen.

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Mar 27, 2017 9:08:00 AM

How to be as smart as P&G

Not everyone has billions of ad dollars with which to drive change across the digital landscape but all brands can embark on the same journey as P&G.

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Mar 24, 2017 8:00:00 AM

When AdLand Left YouTube

On this episode of #MediaSnack (not that anyone in adland will see it having decided to boycott of YouTube), Tom and David sink their teeth into the big juicy story that won't go away, the ‘scandal’ of Google allowing advertisers to be placed against extremist and unsavoury content.

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Mar 7, 2017 6:58:34 PM


For the second time in a month P&G’s marketing chief Marc Pritchard has called on fellow advertisers to take action. And this time he’s told them how to do it and avoid the “head fakes” as Tom Denford explains.

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Feb 8, 2017 6:49:53 PM

P&G rewrites the rules of digital marketing

The world’s biggest advertiser is seeking to trigger massive change in the digital buying landscape. Hurrah says Tom Denford at ID Comms.

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