The latest news from ID Comms together with regular media industry insights and updates.

Jul 3, 2018 1:22:19 PM

Chart topping charter

The new WFA Global Media Charter is good news for the industry and not just for its detail list of actions and obligations.

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Jun 20, 2018 3:48:31 PM

A look to the future

Accenture has finally unveiled its media buying plans. Tom Denford asks if it’s likely to succeed and how agencies should respond.

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Jun 8, 2018 2:15:00 PM

Sorrell’s back

Speed we are often told is the hallmark of our current age. And it seems no one has learnt that lesson faster than seventy-something Sir Martin Sorrell.

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May 7, 2018 6:27:00 PM

Agencies face a five-year slog

 

Agencies have lost sight of what advertisers want and it’s likely to take half a decade to recover their leadership position. 

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Apr 16, 2018 12:00:00 AM

Sorrell's Legacy and WPP's Future

On this week’s #MediaSnack we report on the big news in London and New York on the fall out from the sudden and unexpected departure of WPP CEO Sir Martin Sorrell. We ask 3 big questions:1. What is his legacy?2. What will happen to WPP now?3. What does this mean for advertisers and...

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Apr 9, 2018 12:00:00 AM

BMW: The ULTIMATE Pitch Mistake

On this week's #MediaSnack we look at a big mess created by some bad agency management process during a recent BMW creative pitch. What happened and what lessons can be learned for the future?We share our top 3 tips for managing agencies with respect and share how we have developed the...

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Apr 2, 2018 12:00:00 AM

Facebook's FAIL: Advertisers Strike Back

This week we look at the growing scandal surrounding Facebook and recommend the 3 ways that Advertisers will respond to take advantage of the situation to benefit them AND the end users of Facebook.

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Mar 26, 2018 12:00:00 AM

Media Transformation

In this episode of #MediaSnack Tom and David talk about Media Transformation and where it sits within the 5 states of media control. 

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Mar 19, 2018 12:00:00 AM

The 5 States of Media Control

In this episode of #MediaSnack Tom and David discuss the 5 states of media control and explain what these states mean for marketers.

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Mar 12, 2018 6:08:58 PM

How to write an ACTION PLAN for media in 2018

 As more advertisers announce they are "taking back control" of media decision making, we created a video series to help you define your own action plan in this year of change.

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