Marketing’s procurement challenge
Media spend is a major expense for many companies. To maximise effectiveness marketing ...
Marketers Who Monitor Matter
#MediaSnack Meets: Shailin Dhar, Method Media Intelligence
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can ...
#MediaSnack Meets: Jeremy King, Festival of Media
What does it take to put on a global media conference? How do you keep on top of global ...
#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble
How can you be an effective media director in a complex and fast-moving media industry? ...
#MediaSnack Meets: Gemma Greaves, The Marketing Society
The most important thing for successful marketers to grow is by being BRAVE, says Gemma ...
#MediaSnack Meets: Dr. Augustine Fou, Ad Fraud Researcher
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ...
Don't Pitch Without A Good Reason
Every year lots of companies will call a media pitch and many of them could be doing it ...
Resign Ford To Reset WPP
It’s a radical suggestion but is it time for WPP to resign Ford? You could ask why on ...
